The added value of image extensions in Google Ads
In late May, Google announced at Google Marketing Live that image extensions have been rolled out globally. A great opportunity for advertisers to add a visual aspect to standard text ads. In this article, we cover what image extensions are, what first results show and how best to add them.What are image extensions in Google Ads?
First results
- The image extension has the highest CTR of all extensions.
- On average, the CTR when showing an image extension was 79% higher than the CTR of the previously best-performing extension (sitelink or highlight extension).
Advice adding image extensions
For maximum results with image extensions, the advice is as follows:- Comply with the guidelines from Google.
- Combine square images with landscape images.
- Use images by category or service.
- Add the image extensions at the ad group level.
- Combine image extensions with dynamic image extensions .