Google Advertising

Within our Google advertising approach, we focus on the input we give to Google Ads’ machine learning. The result is profitable campaigns and maximum impact on our clients’ goals.

What Is Google Advertising?

Google advertising deals with paid listings within the search engine Google. These are the listings that are the most prominent, which means they get a lot of clicks. Worldwide, Google is the largest search engine; in the Netherlands, its market share is 93.83%. Advertising on Google can be done with any budget, this makes it interesting for almost any company in the Netherlands and abroad.

Why Google Advertising?

Google advertising is a performance channel. This means that it is easily measurable what each invested euro yields and that you can manage this well. This makes advertising on Google a very interesting channel to bring in leads and sales. Our approach is completely focused on profitable advertising on Google. The moment we advertise profitably, we can further scale up the campaigns to gain as many sales or leads as possible.

Our Google Advertising Approach

Our Google advertising approach consists of the following steps:

Objective: To determine the objective of the campaigns and additional budgets.

Keyword research: Based on a keyword research, we determine the focus keywords and structure of the campaigns.

Setting up campaigns: Setting up the campaigns, writing the ads ourselves.

Structural optimization: Structural optimization to achieve goals and continuously improve results.

In addition to realizing quality traffic to your website, our Google advertising approach is complemented by standard advice on landing pages. In this way, we not only send quality traffic to your website, but we also ensure that this traffic will convert.