Advertising On Bol.com

With approximately 9 million unique visitors per month, Bol.com is one of the largest web shops in the Netherlands and also the starting point for many consumers when purchasing products. Do you want to sell successfully on Bol.com? That starts with a well-thought-out advertising strategy.

What Is Advertising On Bol.com?

Advertising on Bol.com makes you more visible with your products on the platform. Advertising on Bol.com can be done through both sponsored products and display ads. The most common form of advertising is sponsored products. This makes your products visible the moment someone searches on products or product categories. With sponsored products, you can specify which keywords you want to advertise on, or leave it entirely to Bol.com’s machine learning.

Why Advertise On Bol.com?

Advertising on Bol.com is the only way to quickly create visibility for your products. Unlike organic findability, you are directly visible within search results. With a well thought out advertising strategy it is possible to advertise profitably, this is always the starting point of an advertising campaign at PureDigital.

Our Bol.com Advertising Approach

Our Bol.com advertising approach consists of the following steps:

Objective: To determine the campaign objective and additional budgets.

Product selection: Selecting products based on margins, historical results and competition.

Setting up campaigns: Setting up the campaigns and setting the bids.

Structural optimization: Structural optimization to achieve goals and continuously improve results.

In addition to our Bol.com advertising approach, we guide and advise in optimizing the product information in order to also become more visible organically on Bol.com.

Outsource Advertising On Bol.com

As marketplaces specialists, we know what is important to be successful on Bol.com. A Bol.com advertising journey through PureDigital is distinguished by: