Search Engine Advertising
Within our search engine advertising approach, we focus on the input we give to the machine learning of Google Ads and Bing Ads. The result is profitable campaigns and maximum impact for our clients.
Our Search Engine Advertising Services
What Is Search Engine Advertising?
Search engine advertising deals with paid listings within search engines. These are the listings that are the most prominent, which means they get a lot of clicks. Globally, Google is the largest search engine. But advertising in smaller search engines such as Bing, Yahoo, DuckDuckGo and Ecosia is also interesting since the competition here is lower and it appeals to a different target audience than Google. Search engine advertising can be deployed from very low daily budgets. This makes it interesting for almost any company in the Netherlands and abroad.
Why search engine advertising?
Search engine advertising is a performance channel. This means that it is easily measurable what each invested euro yields and that you can manage this well. This makes search engine advertising a very interesting channel to bring in leads and sales. Our approach is completely focused on the profitable use of search engine advertising. The moment we advertise profitably, we can further scale up the campaigns to gain as many sales or leads as possible.
Our search engine advertising approach
Our search engine advertising approach consists of the following steps:
Objective: To determine the objective of the campaigns and additional budgets.
Keyword research: Based on a keyword research, we determine the focus keywords and structure of the campaigns.
Setting up campaigns: Setting up the campaigns, writing the ads ourselves.
Structural optimization: Structural optimization to achieve goals and continuously improve results.
In addition to achieving quality traffic to your website, our search engine advertising approach is complemented by standard advice on landing pages. In this way, we not only send quality traffic to your website, but we also ensure that this traffic will convert.
Search Engine Advertising Specialist
Our search engine advertising specialists have years of experience in complex search engine advertising campaigns. We know how to do the perfect set-up and how to scale campaigns to the maximum. This makes PureDigital the search engine advertising agency that helps your business grow. Immediately experience our added value? Then request a no-obligation search engine advertising scan!
Questions about search engine advertising?
Want to learn more about search engine advertising? Download our white paper or contact us!