Google Shopping Advertising
Within our video advertising approach, we focus on reaching the target audience with the right message, at the right time and on the right platform. Resulting in achieving your awareness, traffic or conversion goal.
What Is Google Shopping Advertising?
Google Shopping advertising is about the paid product ads within Google Shopping. These are the entries where a product image, price and title are visible. Advertising on Google Shopping requires a product feed that is loaded into the Google Merchant Center. This makes it possible to advertise within Google Shopping.
Why advertise Google Shopping?
Because the image, product title and price are immediately visible within Google, traffic from Google Shopping is often of higher quality than text ads. As a result, the returns that can be achieved on Google Shopping campaigns are also higher. With new campaign forms such as Performance Max, campaigns are now also visible within other Google channels such as Display and YouTube. This makes Google Shopping advertising an indispensable performance channel for all e-commerce parties.
Our Google Shopping Advertising Approach
Our Google Shopping advertising approach consists of the following steps:
Setting objective: Determining the objective and the appropriate campaign form(s).
Website measurability: Measuring through key conversion points on the website.
Feed Optimization: Optimizing the product feed, where possible through tooling such as Channable
Setting up Google Merchant Center: Fully setting up the Google Merchant Center.
Campaign setup: The setup of Google Shopping campaigns.
Optimization: Optimizing campaigns.
Evaluation: Evaluating the results, making adjustments based on the objective.
In addition to realizing quality traffic to your website, our Google Shopping approach is complemented by standard advice on landing pages. In this way, we not only send quality traffic to your website, but we also ensure that this traffic will convert.
Outsource Google Shopping Advertising
The advantage of Google Shopping is that you can outsource it quite easily to PureDigital. We can take everything off your hands, from feed optimization to managing the campaigns. Of course, where desired, we involve the client in the entire process to jointly achieve the maximum result. Curious about the benefits of our Google Shopping advertising approach? Download our white paper or get in touch!
Questions About Google Shopping Advertising?
Want to learn more about google shopping advertising? Download our white paper or contact us!
Google Shopping Customers
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