Google Shopping Training

Do you want to get more out of Google Shopping? Or do you want to start advertising on Google Shopping but don’t know where to start? Then our Google Ads Shopping training is what you need. Beforehand, we agree on your learning goals and on that basis we look at which training course best suits them. With the goal that after the Google Shopping training you can independently optimize a product feed, set up, manage and optimize a Google Shopping campaign.

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A Google Shopping Training Course At PureDigital

At PureDigital, we offer Google Shopping training for every target audience. Whether you are just entering and want to master the basic principles of Google Shopping, or if you have years of experience and want a refresher training. We also offer both 1-on-1 training and group training, this can be done on location throughout Europe but also at our own office in Leiden (maximum 40 people). All of our Google Shopping training courses consist of a combination of theory and practical assignments. This is the way not only to impart knowledge but also to apply it directly.

Why A Google Shopping Training Course At PureDigital

Google Shopping is the online advertising channel for e-commerce companies to get results. The challenge of Google Shopping is that it changes quickly, has many hidden settings, and you have to know very well what you are doing so as not to waste budget. In addition, feed optimization is becoming increasingly important as campaign setup in Google Ads becomes increasingly automated. With our years of experience in Google Shopping, Performance Max and training, we are the specialist in Google Shopping training.

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Google Shopping Training

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Google Shopping Basic Training

In the Google Shopping basic training we cover how to make a product feed suitable for Google Shopping. To then go through all the settings in the Google Merchant Center. Then we will jointly set up a Google Shopping campaign in Google Ads. This makes it ideal for someone who has just started Google Shopping or wants to start soon. The training will last from 4 to 6 hours, depending on the specific learning objectives.

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Google Shopping Advanced Training

In the Google Shopping advanced training we cover more advanced settings. Thus, we cover when you should opt for regular shopping campaigns and when for the more automated form Performance Max. Then we will talk about the optimal campaign structure and the choice to drive revenue or profit. We also cover how to optimize a Google Shopping after going live. With the goal that you, as an experienced Google Shopping specialist, can get (even) more out of your campaigns. The training will last from 4 to 6 hours, depending on the specific learning objectives.

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Custom Google Shopping Training

Within our basic and advanced training there is room for some flexibility in terms of content. Should you have very specific needs, or a training that meets the needs of multiple colleagues, we offer a training that we will fully customize. During an introductory meeting, we will identify your needs and make a proposal for customized Google Shopping training.

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