Our Instagram advertising approach is characterized by continuous testing of audiences and ads. In order to make maximum impact on your objective, be it awareness, traffic or conversion.
What Is Instagram Advertising?
Achieving visibility on platforms such as Instagram is challenging. If you want to make an impact, you can’t escape advertising. Whether you want to work on brand awareness, brand associates or sales, Instagram advertising has an interesting campaign form for every objective. PureDigital’s consultants are Instagram certified and advise and support the most complex Instagram advertising campaigns.
Why advertise Instagram?
Achieving visibility on Instagram is a challenge. If you want to make an impact, you can’t escape advertising. Through Instagram advertising, it is possible to advertise on both Instagram and Facebook. Whether you want to work on brand awareness, brand associates or sales, Instagram advertising has an interesting campaign form for every objective. PureDigital’s consultants are Instagram certified and advise and support the most complex Instagram advertising campaigns.
Our Instagram Advertising Approach
Our Instagram advertising approach consists of the following steps:
Setting objective: Determining the objective and the appropriate campaign form(s).
Website measurability: Measuring through key conversion points on the website.
Targeting strategy: Selecting the right audiences for maximum relevance.
Campaign setup: Setting up the campaigns where we work with a top-down or bottom-up campaign structure depending on the client’s objective.
Optimization through validation: Optimizing campaigns, with a focus on experiments to validate adjustments first and then fully implement them.
Evaluation: Evaluating the results, making adjustments based on the objective.
In addition to achieving quality traffic to your website, our Instagram advertising approach is complemented by standard advice on landing pages. In this way, we not only send quality traffic to your website, but we also ensure that this traffic will convert.
Outsource Instagram Advertising
The advantage of Instagram advertising is that you can outsource it quite easily to PureDigital. We can take care of everything from writing ad copy to creating images. Of course, where desired, we involve the client in the entire process to jointly achieve the maximum result. Curious about the benefits of our Instagram advertising approach? Download our white paper or get in touch!
Questions about Conversion Optimization?
Want to learn more about Conversion Optimization? Then download our white paper or contact us!