With TikTok advertising, you can reach a young audience in a creative way. Where you pay significantly less than on Facebook or Instagram. Our approach ensures high relevance through excellent targeting, resulting in maximum impact on your objective.
What Is Tiktok Advertising?
Achieving visibility on TikTok is challenging. If you want to make an impact, you can’t escape advertising on TikTok. Whether you want to work on brand awareness, brand associates or sales, TikTok advertising has an interesting campaign form for every objective. The largest group of users of the platform is between the ages of 15 and 25. This makes TikTok advertising very interesting for companies with a young target audience. PureDigital’s consultants advise and support the most complex Tiktok advertising campaigns.
Why TikTok Advertising?
Because TikTok is a relatively new platform, the CPM is significantly cheaper than Facebook advertising, for example. In addition, we are seeing a shift in audiences using social media platforms. Many young users are no longer on Facebook or Instagram but exclusively on TikTok. In addition, the platform is completely video based, which allows you as a business to creatively convey your story much better than if you use images. The combination of a young target audience and a low CPM make TikTok advertising interesting for almost all companies in the Netherlands and abroad.
Our TikTok Advertising Approach
Our Tiktok advertising approach consists of the following steps:
Setting objective: determining the objective and the appropriate campaign form(s).
Website measurability: measuring through key conversion points on the website.
Targeting strategy: selecting the right audiences for maximum relevance.
Campaign setup: setting up the campaigns where we work with a top-down or bottom-up campaign structure depending on the client’s objective.
Optimization via validation: optimizing campaigns.
Evaluation: evaluating the results, making adjustments based on the objective.
In addition to achieving quality traffic to your website, our TikTok advertising approach is complemented by standard advice on landing pages. In this way, we not only send quality traffic to your website, but we also ensure that this traffic will convert.
Outsource TikTok Advertising
The advantage of TikTok Advertising is that you can outsource it quite easily to PureDigital. We can take almost everything off your hands, from selecting a target audience to creating imagery (through our partners). Of course, where desired, we involve the client in the entire process to jointly achieve the maximum result. Curious about the benefits of our TikTok Advertising approach? Download our white paper or get in touch!
Questions About TikTok Advertising?
Want to learn more about TikTok advertising? Request a training or contact us!