Dynamic remarketing: get more from existing website visitors Dynamic remarketing is the holy grail for e-commerce parties looking to get more out of their existing Web site visitors. In this article we explain what dynamic remarketing is, how to implement it and how to check if it works. So that you can then start getting […]
Increase conversion Increasing conversion can be accomplished in two ways. You can increase traffic to your website, for example, through search engine advertising or search engine optimization. Or you can work on improving your conversion rate, so that you can realize more conversions from the same amount of traffic. We call this conversion optimization. This […]
Local Inventory Ads Local inventory ads is a very interesting option for retailers who want to promote their offline offerings, within Google Shopping and Bing Shopping. This article discusses what local inventory ad is, how local inventory ads work and how to deploy it successfully. What is local inventory ads? Local inventory ads is a […]
The added value of offline conversion import Offline conversion import is the way to control the quality of requests from various advertising platforms. In this article, we will discuss what it is, how to implement it and what the benefits are. About offline conversion import Offline conversion import is a technique that allows feedback on […]
The future of online advertising In recent years, major advertising platforms such as Google Ads and Facebook Ads have made big efforts to improve their Machine Learning technologies. As a result, their Machine Learning is getting better and better and needs less data. The consequence for online marketers is that much work, such as setting […]
In late May, Google announced at Google Marketing Live that image extensions have been rolled out globally. This article discusses the capabilities of image extensions.
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