Marketplace advertising is the way to achieve top positions within marketplace. Using a devised strategy, product selection and automation, we help companies successfully sell and advertise on Martkplaats.
What Is Marketplace Advertising?
Originally, Marketplace is a platform where you offer second-hand products. Virtually all product categories are represented, from televisions to cars. For several years, marketplace has also been widely used by companies to offer new products. To sell successfully as a business, marketplace advertising is an indispensable link. This is because almost all of the top positions are within Marketplace ads.
Why Marketplace Advertising?
Marketplace is a platform with a very high buying intent. Consumers come to it to do a targeted search for products. The mindset of these consumers is to get products in an economical way. In PureDigital’s experience, low price segment products also do best on Marketplace. Do you have leftover stock, low-priced products or a big discount promotion? Then advertising on Marketplace is very interesting.
Our Bol.com advertising approach
Our Marketplace advertising approach consists of the following steps:
Objective: To determine the campaign objective and additional budgets.
Product selection: Selecting products based on margins, historical results and competition.
Setting up campaigns: Setting up the campaigns and setting the bids.
Structural optimization: Structural optimization to achieve goals and continuously improve results.
In addition to realizing quality traffic to your website, our Marketplace advertising approach is complemented by standard advice on landing pages. In this way, we not only send quality traffic to your website, but we also ensure that this traffic will convert.
Outsource Marketplace Advertising
PureDigital’s consultants have extensive experience with Marketplace advertising. We have and do this successfully within various industries. Curious about the benefits of our Marketplace advertising approach? Download our white paper or get in touch!
Questions About Marketplace Advertising?
Want to learn more about advertising on marketplaces? Request a training or contact us!