Our Performance Max approach is focused on your goals and the input we then give to this campaign format. Based on the objectives, we choose the right structure in terms of campaigns and asset groups, then we provide the best possible assets. In this way, we help companies advertise successfully through Performance Max.
What Is Performance Max?
Performance Max is a relatively new campaign form from which, according to Google, maximum results can be obtained. This is achieved because this campaign form advertises on all possible placements within the channels offered by Google. Ads are visible on search, video, shopping, discovery and Google Maps. PureDigital was one of the first companies to have extensively tested Performance Max for lead generation and for e-commerce. This makes us the right partner to successfully advertise with a Performance Max campaign.
Why Performance Max?
Performance Max is the campaign form for companies that want the best possible results across all platforms. Without needing insight into what performs so well and why. This is the major drawback of current Performance Max campaigns, control is gone and insight is limited. Combining Performance Max with separate search engine advertising, display advertising, video advertising and shopping advertising campaigns is therefore often desirable. Especially for companies with a lot of conversion data (more than 30 per month), Performance Max works very well. For companies with little data, for example within the B2B industry, we see lesser results to date. This is because Google Ads’ machine learning needs enough data to accurately predict. Wondering if a Performance Max campaign is of interest to your company? If so, please contact one of our specialists without obligation.
Our Performance Max Approach
Our Performance Max advertising approach consists of the following steps:
Setting objective: Determining the objective and the appropriate campaign and asset structure.
Website measurability: Measuring through key conversion points on the website.
Feed optimization (for e-commerce): Optimizing the product feed, where possible through tooling such as Channable.
Setting up Google Merchant Center (for e-commerce): Fully setting up the Google Merchant Center.
Setup campaigns & asset groups: The setup of campaigns and associated asset groups.
Optimization: Optimizing campaigns.
Evaluation: Evaluating the results, making adjustments based on the objective.
In addition to achieving quality traffic to your website, our Performance Max approach is complemented by standard advice on landing pages. In this way, we not only send quality traffic to your website, but we also ensure that this traffic will convert.
Outsource Performance Max
The advantage of Performance Max is that you can outsource it quite easily to PureDigital. We can take care of everything from creating the assets (video, image and text) to managing the campaigns. Of course, where desired, we involve the client in the entire process to jointly achieve the maximum result. Curious about the benefits of our Performance Max approach? Download our white paper or get in touch!
Questions About Performance Max?
Want to learn more about Performance Max? Download our white paper or contact us!