With Pinterest advertising, you reach consumers who are planning for future event. This could include a vacation, redecorating a house, garden renovations or an outfit for a wedding. Our Pinterest Advertising approach ensures high relevance through excellent audience targeting, resulting in maximum impact on your objective.
What Is Pinterest Advertising?
Pinterest ads allow you to buy visibility within the platform. This guarantees you visibility at the time your target audience is planning. On Pinterest, you can promote existing pins or create new pins as ads. In addition, it is possible to advertise with both images and videos. This makes Pinterest advertising very interesting to reach your target audience through the entire customer journey.
Why Pinterest Advertising?
Because Pinterest is a hybrid of a search engine and social media platforms, you get both the benefits of push and pull channels. In addition, the platform is unique when you look at how it is used. Pinterest users are true planners, if you are discovered as a business at this stage of the customer journey then there is a very good chance that you will be included in the final consideration set. This is a unique aspect of Pinterest that you won’t find on other platforms. This combination of benefits makes Pinterest advertising very interesting. Especially for companies operating in travel, retail and e-commerce.
Our Pinterest Advertising Approach
Our Pinterest advertising approach consists of the following steps:
Setting objective: Determining the objective and the appropriate campaign form(s).
Website measurability: Measuring through key conversion points on the website.
Targeting Strategy: Selecting the right audiences for maximum relevance.
Campaign setup: setting up the campaigns where we work with a top-down or bottom-up campaign structure depending on the client’s objective.
Optimization through validation: Optimizing campaigns.
Evaluation: Evaluating the results, making adjustments based on the objective.
In addition to achieving quality traffic to your website, our Pinterest advertising approach is complemented by advice on landing pages as standard. In this way, we not only send quality traffic to your website, but we also ensure that this traffic will convert.
Outsource Pinterest Advertising
PureDigital’s consultants have extensive experience with Pinterest advertising. We have done this for travel, retail and e-commerce clients. Curious about the benefits of our Pinterest advertising approach? Download our white paper or get in touch!
Questions About Pinterest Advertising?
Want to learn more about Pinterest advertising? Request a training or contact us!