Our LinkedIn advertising approach is completely focused on achieving your objective. Based on the objective, we choose the right campaign form, audiences and ads. To make as much impact as possible with the available media budget.
What is LinkedIn Advertising?
Advertising on LinkedIn provides additional visibility on this business platform. Advertising on LinkedIn can be done with display images and videos. The moment you advertise on LinkedIn, you can become visible in several places within the platform. The platform is well suited for businesses that target corporations. This is because it is a business social media platform and LinkedIn has a lot of information about a person. You can use this information to target very specifically by companies, job profiles or even skills.
Why advertise on LinkedIn?
LinkedIn is virtually the only platform where you can target a business audience very precisely. This makes it one of the most interesting channels for B2B parties. The higher click rates vs. Facebook and Instagram come in exchange for very precise targeting. To get the most out of LinkedIn, advertising is essential. This way you are not dependent on organic visibility but can scale maximally on this business platform.
Linkedin Advertising Approach
Our LinkedIn advertising approach is characterized by a focus on objectives and a data-driven approach. Roughly, the approach consists of the following steps:
Setting objective: determining the objective and the appropriate campaign form(s).
Website measurability: measuring through key conversion points on the website.
Targeting strategy: selecting the right audiences for maximum relevance.
Campaign setup: setting up the campaigns.
Evaluation: evaluating the results, making adjustments based on the objective.
In addition to realizing quality traffic to your website, our LinkedIn Ads approach is complemented by standard advice on landing pages. In this way, we not only send quality traffic to your website, but we also ensure that this traffic will convert.
Outsource LinkedIn Advertising
The advantage of LinkedIn Ads is that you can outsource it quite easily to PureDigital. We can take care of everything from writing ad copy to creating images. Of course, where desired, we involve the client in the entire process in order to achieve the maximum result together. Also getting (more) results from LinkedIn advertising? Then quickly request a free expert session with one of our consultants!
Questions about LinkedIn advertising?
Want to learn more about Linkedin Advertising? Request a free expert session or contact us!