Within our video advertising approach, we focus on reaching the target audience with the right message, at the right time and on the right platform. Resulting in achieving your awareness, traffic or conversion goal.
What Is Video Advertising?
Video advertising is about advertising with video ads, on platforms such as YouTube and Vimeo. YouTube is by far the largest platform and offers the widest range of targeting options. Depending on the objective of the campaigns, the length and form of the video ads will be different. Thus, the
non-skippable in-stream ads
widely used within publicity campaigns. While
skippable in-stream ads
are widely used within conversion campaigns.
Why Video Advertising?
A video ad is much more effective in telling a story than display ads or text. In addition, on YouTube, about 96% of all users have their sound turned on by default. This combination ensures that video ads attract a lot of attention and it is possible to convey a message or associations both visually and with audio. Especially for awareness and traffic goals, video advertising is a very suitable channel. However, there are also several examples of conversion campaigns that have performed well through video ads. Whatever your objective, PureDigital’s consultants can help you with video advertising.
Our Video Advertising Approach
Our display advertising approach consists of the following steps:
Setting objective: Determining the objective and the appropriate campaign form(s).
Website measurability: Measuring through key conversion points on the website.
Targeting strategy: Selecting the right audiences for maximum relevance.
Campaign setup: Setting up the campaigns where we work with a top-down or bottom-up campaign structure depending on the client’s objective.
Optimization: Optimizing campaigns,
Evaluation: Evaluating the results, making adjustments based on the objective.
In addition to realizing quality traffic to your website, our video advertising approach is complemented by standard advice on landing pages. In this way, we not only send quality traffic to your website, but we also ensure that this traffic will convert.
Outsource Video Advertising
The advantage of video Advertising is that you can outsource it quite easily to PureDigital. We can take almost everything off your hands, from selecting a target audience to creating videos (through our partners). Of course, where desired, we involve the client in the entire process to jointly achieve the maximum result. Curious about the benefits of our video advertising approach? Download our white paper or get in touch!
Questions About Video Advertising?
Want to learn more about video advertising? Download our white paper or contact us!