Dynamic Remarketing: get more from existing website visitors

Dynamic remarketing: get more from existing website visitors Dynamic remarketing is the holy grail for e-commerce parties looking to get more out of their existing Web site visitors. In this article we explain what dynamic remarketing is, how to implement it and how to check if it works. So that you can then start getting […]

The added value of Enhanced Conversions

The added value of Enhanced Conversions The longevity of 3rd party cookies is coming under increasing pressure. For example, Chrome has already announced that 3rd party cookies are going to disappear at the end of 2024.This article explains how Enhanced Conversions can help improve campaign attribution despite the limited lifespan of 3rd party cookies. What […]

Market Research: Online Purchases

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The developments of the online market In recent years, we have seen a huge shift in the way consumers make purchases. With the rise of the Internet and continued technological advances, the online market has grown exponentially. This development has had a major impact not only on consumers, but also on traditional physical stores. This […]

The Added Value Of Offline Conversion Imports

The added value of offline conversion import Offline conversion import is the way to control the quality of requests from various advertising platforms. In this article, we will discuss what it is, how to implement it and what the benefits are. About offline conversion import Offline conversion import is a technique that allows feedback on […]

The future of online advertising

The future of online advertising In recent years, major advertising platforms such as Google Ads and Facebook Ads have made big efforts to improve their Machine Learning technologies. As a result, their Machine Learning is getting better and better and needs less data. The consequence for online marketers is that much work, such as setting […]