{"id":6825,"date":"2022-08-16T11:03:31","date_gmt":"2022-08-16T11:03:31","guid":{"rendered":"https:\/\/puredigital.nl\/customer-cases\/antelope-outdoor\/"},"modified":"2025-05-30T14:10:58","modified_gmt":"2025-05-30T14:10:58","slug":"antelope-outdoor","status":"publish","type":"page","link":"https:\/\/puredigital.nl\/en\/customer-cases\/antelope-outdoor\/","title":{"rendered":"Antilope Outdoor"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6825\" class=\"elementor elementor-6825 elementor-3093\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b30f415 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b30f415\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f56a6f4\" data-id=\"6f56a6f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1353b18f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1353b18f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3c45cff7\" data-id=\"3c45cff7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7220dd37 elementor-widget elementor-widget-heading\" data-id=\"7220dd37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Case Antelope Outdoor<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ff79fd0 elementor-align-left elementor-widget elementor-widget-raven-breadcrumbs\" data-id=\"1ff79fd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"raven-breadcrumbs raven-breadcrumbs-default\"><div class=\"breadcrumb\">\t\t\t\t<div class=\"breadcrumb-item active\" aria-current=\"page\"><span>Home<\/span><\/div>\n\n\t\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-754f87ab elementor-hidden-mobile\" data-id=\"754f87ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70a5042 e-con-full e-flex e-con e-child\" data-id=\"70a5042\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t<div class=\"elementor-element elementor-element-49f8acc e-con-full e-flex e-con e-child\" data-id=\"49f8acc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5aede0c elementor-widget elementor-widget-image\" data-id=\"5aede0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/261bba13bf7128233292517908411668ff76886f5dae4b8d2fcd030dffd13a78?s=96&#038;r=g\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2554e66 elementor-widget elementor-widget-heading\" data-id=\"2554e66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/puredigital.nl\/en\/contact\/\">Author:  Jeroen Witteman<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7cf4d5 elementor-widget elementor-widget-heading\" data-id=\"d7cf4d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/puredigital.nl\/en\/contact\/\">16 August, 2022<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d6ad3a9 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d6ad3a9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-820b8a0\" data-id=\"820b8a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f65edce elementor-widget elementor-widget-heading\" data-id=\"5f65edce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Antelope Outdoor &amp; PureDigital<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73009eda elementor-widget elementor-widget-text-editor\" data-id=\"73009eda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Since September 2020, PureDigital has been responsible for <a href=\"https:\/\/www.antilopeoutdoor.nl\/\" target=\"_blank\" rel=\"noopener\">Antelope Outdoor&#8217;<\/a>s Google Ads campaigns. The goal of the initial collaboration was to increase both sales and returns from the campaigns in order to offset Corona&#8217;s loss in store sales through the online channel. In a challenging industry with large outdoor parties such as Beaver. A challenge that PureDigital gladly accepted, with very nice results in the end.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fafc306\" data-id=\"fafc306\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7894228e elementor-widget elementor-widget-image\" data-id=\"7894228e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/puredigital.nl\/wp-content\/uploads\/2022\/08\/google-shopping-1-768x1024.jpg\" class=\"attachment-large size-large wp-image-6634\" alt=\"\" srcset=\"https:\/\/puredigital.nl\/wp-content\/uploads\/2022\/08\/google-shopping-1-768x1024.jpg 768w, https:\/\/puredigital.nl\/wp-content\/uploads\/2022\/08\/google-shopping-1-225x300.jpg 225w, https:\/\/puredigital.nl\/wp-content\/uploads\/2022\/08\/google-shopping-1-610x813.jpg 610w, https:\/\/puredigital.nl\/wp-content\/uploads\/2022\/08\/google-shopping-1.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60423517 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60423517\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-32c7118f\" data-id=\"32c7118f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ce35cfa elementor-widget elementor-widget-image\" data-id=\"4ce35cfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/puredigital.nl\/wp-content\/uploads\/2022\/08\/google-ads-op-mobiel-768x1024.jpg\" class=\"attachment-large size-large wp-image-6587\" alt=\"\" srcset=\"https:\/\/puredigital.nl\/wp-content\/uploads\/2022\/08\/google-ads-op-mobiel-768x1024.jpg 768w, https:\/\/puredigital.nl\/wp-content\/uploads\/2022\/08\/google-ads-op-mobiel-225x300.jpg 225w, https:\/\/puredigital.nl\/wp-content\/uploads\/2022\/08\/google-ads-op-mobiel-610x813.jpg 610w, https:\/\/puredigital.nl\/wp-content\/uploads\/2022\/08\/google-ads-op-mobiel.jpg 900w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7078467f\" data-id=\"7078467f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3735276d elementor-widget elementor-widget-heading\" data-id=\"3735276d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About Antelope Outdoor<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bf3c48a elementor-widget elementor-widget-text-editor\" data-id=\"4bf3c48a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Antelope Outdoor is the specialist in outdoor items with a store in Alblasserdam. Among other things, you will find everything for your cycling or hiking vacation. And we are talking about a very self-sufficient gear, from backpacks or panniers, lightweight plates and cutlery, hiking or biking shoes and sleeping bags. The company&#8217;s distinctiveness lies in its service and advice by true professionals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e035001 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e035001\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-71fef15f\" data-id=\"71fef15f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4be24d8f\" data-id=\"4be24d8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3068169e elementor-widget elementor-widget-heading\" data-id=\"3068169e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d6a630f elementor-widget elementor-widget-text-editor\" data-id=\"7d6a630f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"c5\"><span class=\"c3\">The setup of the Google Ads account was outdated and no longer met PureDigital&#8217;s new standards. Therefore, the decision was made to redesign the campaigns as follows:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7d540956 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d540956\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3e553b6f\" data-id=\"3e553b6f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c14a40d elementor-widget elementor-widget-image\" data-id=\"c14a40d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/puredigital.nl\/wp-content\/uploads\/2022\/08\/1.jpg\" class=\"attachment-large size-large wp-image-6642\" alt=\"\" srcset=\"https:\/\/puredigital.nl\/wp-content\/uploads\/2022\/08\/1.jpg 200w, https:\/\/puredigital.nl\/wp-content\/uploads\/2022\/08\/1-150x150.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-73f6639c\" data-id=\"73f6639c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea25c3e elementor-widget elementor-widget-text-editor\" data-id=\"ea25c3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"c1\"><strong>Search campaigns:<\/strong><\/span><span class=\"c3\">  Extensive keyword research was done to arrive at a new structure for the Google Ads campaigns. In which everything was merged within 1 campaign with a focus on as much data as possible per ad group.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-dc67717 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc67717\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3563a390\" data-id=\"3563a390\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d79e4a1 elementor-widget elementor-widget-image\" data-id=\"d79e4a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/puredigital.nl\/wp-content\/uploads\/2022\/08\/2.jpg\" class=\"attachment-large size-large wp-image-6641\" alt=\"\" srcset=\"https:\/\/puredigital.nl\/wp-content\/uploads\/2022\/08\/2.jpg 200w, https:\/\/puredigital.nl\/wp-content\/uploads\/2022\/08\/2-150x150.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7d8776da\" data-id=\"7d8776da\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ad7740f elementor-widget elementor-widget-text-editor\" data-id=\"4ad7740f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"c1\"><strong>Shopping campaigns:<\/strong> <\/span><span class=\"c3\">An analysis was done of the product feed resulting in a recommendation on how to supplement product information. All shopping campaigns were then merged into 1 large campaign. In which the campaign form Smart Shopping was chosen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a647ca elementor-widget elementor-widget-text-editor\" data-id=\"8a647ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"c5\"><span class=\"c3\">The new setup showed better results immediately. Where both ad relevance and conversion rate showed improvement. After the initial set-up, we developed an optimization plan, implementing the following optimizations over the months:<br><\/span><\/p><ul class=\"c4 lst-kix_r053zcjdhzzn-0 start\"><li class=\"c0 li-bullet-0\"><span class=\"c1\"><strong>Broad advertising:<\/strong> <\/span><span class=\"c3\">An experiment was used to test whether broad advertising added value. Ultimately, this showed an improvement in visibility and conversions without sacrificing returns.<\/span><\/li><li class=\"c0 li-bullet-0\"><span class=\"c1\"><strong>Dynamic ad group:<\/strong> <\/span><span class=\"c3\">A dynamic ad group has been added to discover new keywords. To this day, this is still one of the best scoring ad groups in terms of revenue.<\/span><\/li><li class=\"c0 li-bullet-0\"><strong>\n  <span class=\"c1\">Image extensions: <\/span>\n<\/strong>Ad relevance has been further increased by adding <span class=\"c9\">\n  <a class=\"c6\" href=\"https:\/\/www.google.com\/url?q=https:\/\/puredigital.nl\/blog\/de-meerwaarde-van-image-extensies-in-google-ads\/&amp;sa=D&amp;source=editors&amp;ust=1626277689316000&amp;usg=AOvVaw39ebT_H1EAknHCTp72OUCN\">image extensions<\/a>\n<\/span><span class=\"c3\">.<\/span><\/li><li class=\"c0 li-bullet-0\"><strong>\n  <span class=\"c1\">Switching CSS:<\/span>\n<\/strong><span class=\"c3\"> A switch was made from the Google CSS to a CSS partner, achieving a 20% discount on click prices from Google Shopping.<\/span><\/li><\/ul><p class=\"c5\"><span class=\"c3\">These optimizations were all implemented from September 2020 through May 2021. With ultimately promising results, discussed below.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9f5acc5\" data-id=\"9f5acc5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aea2257 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aea2257\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56ce20c\" data-id=\"56ce20c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bbe3972 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bbe3972\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eaa4f2b\" data-id=\"eaa4f2b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25123f0 elementor-widget elementor-widget-heading\" data-id=\"25123f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Result<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d8a01d elementor-widget elementor-widget-text-editor\" data-id=\"1d8a01d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>PureDigital&#8217;s approach had a great effect, with results changing from Google Ads as follows (May 2020 vs. May 2021):<\/p><ul><li><strong>Turnover:<\/strong> a growth in sales of +596%<\/li><li><strong>Returns:<\/strong> a growth in returns of +194%<\/li><li><strong>Traffic:<\/strong> a growth in traffic of +192%<\/li><\/ul><p>The switch to a modern account structure was the basis for this strong growth. Which increased reach and took advantage of the large increase in search volume due to the closure of stores by corona. In which sales and returns remain at very high levels relative to historical figures even after stores open.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4431102\" data-id=\"4431102\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-985158d elementor-widget elementor-widget-image\" data-id=\"985158d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"617\" src=\"https:\/\/puredigital.nl\/wp-content\/uploads\/2022\/08\/omzet-resultaat-antilope-outdoor-1024x617.png\" class=\"attachment-large size-large wp-image-6652\" alt=\"\" srcset=\"https:\/\/puredigital.nl\/wp-content\/uploads\/2022\/08\/omzet-resultaat-antilope-outdoor-1024x617.png 1024w, https:\/\/puredigital.nl\/wp-content\/uploads\/2022\/08\/omzet-resultaat-antilope-outdoor-300x181.png 300w, https:\/\/puredigital.nl\/wp-content\/uploads\/2022\/08\/omzet-resultaat-antilope-outdoor-768x463.png 768w, https:\/\/puredigital.nl\/wp-content\/uploads\/2022\/08\/omzet-resultaat-antilope-outdoor-610x368.png 610w, https:\/\/puredigital.nl\/wp-content\/uploads\/2022\/08\/omzet-resultaat-antilope-outdoor.png 1314w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61a0cfc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61a0cfc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-b390df3\" data-id=\"b390df3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4974bb3\" data-id=\"4974bb3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b137d09 elementor-widget elementor-widget-heading\" data-id=\"b137d09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Future<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fea8d8 elementor-widget elementor-widget-text-editor\" data-id=\"3fea8d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The challenge for the future is to maintain high sales. In part this will depend on the corona measures, a higher level than last year is certainly achievable due to the optimizations implemented. In addition, the following optimizations are planned:<\/p><p> <\/p><ul><li>Testing with new channels such as Bing Ads and Beslist<\/li><li>Using the new features within Google Analytics 4<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-a04b08f\" data-id=\"a04b08f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4abef0c2 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4abef0c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48a7a9d0\" data-id=\"48a7a9d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37889938 elementor-widget elementor-widget-heading\" data-id=\"37889938\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Also Book Such Beautiful Results?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4160e30b elementor-widget elementor-widget-text-editor\" data-id=\"4160e30b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Please feel free to contact us or request a quote.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60fa46ea elementor-mobile-align-center elementor-align-center elementor-widget elementor-widget-button\" data-id=\"60fa46ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/puredigital.nl\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Case Antelope Outdoor Home Antelope Outdoor &amp; PureDigital Since September 2020, PureDigital has been responsible for Antelope Outdoor&#8217;s Google Ads campaigns. The goal of the initial collaboration was to increase both sales and returns from the campaigns in order to offset Corona&#8217;s loss in store sales through the online channel. In a challenging industry with [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":6799,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-6825","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/puredigital.nl\/en\/wp-json\/wp\/v2\/pages\/6825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/puredigital.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/puredigital.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/puredigital.nl\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/puredigital.nl\/en\/wp-json\/wp\/v2\/comments?post=6825"}],"version-history":[{"count":0,"href":"https:\/\/puredigital.nl\/en\/wp-json\/wp\/v2\/pages\/6825\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/puredigital.nl\/en\/wp-json\/wp\/v2\/pages\/6799"}],"wp:attachment":[{"href":"https:\/\/puredigital.nl\/en\/wp-json\/wp\/v2\/media?parent=6825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}