SEO Basic Training - from €595 for only €495
During our SEO basic training you will learn all about the basic principles of SEO and how to work independently to take your website to the next level.
This training package includes:
- A preliminary telephone introductory meeting to tailor the training to your needs
- A certificate of completion after the training
- A 30-minute consulting call after the training to answer any questions you may have
Training Content & Objectives
What is the training about?
During the training we will go over all the basic principles of SEO. From conducting keyword research, setting up a URL structure to optimizing on-page SEO elements. During the training we will conduct a step-by-step keyword research based on theory and practice and use the input to write and optimize an SEO page.
What will you be able to do after the training?
After the training, you will understand the basic principles of SEO. You will be able to independently conduct keyword research and optimize a web page SEO.
Who is the training suitable for?
The training is great for beginning marketers who have little experience with SEO. It is also suitable for entrepreneurs who want to SEO optimize their own websites. Do you already have more experience with SEO? Then our SEO advanced training is a better fit for you.
Training Day Schedule
Arrival at training location in Leiden
The training will take place at our office in Leiden, there is free parking in our parking garage and it is only a 5 minute walk from Leiden Lammenschans station. Coffee and tea will be ready for you upon arrival, the only thing you need to bring is a functioning laptop with Google Chrome as browser. In addition, the following is desirable, not required:
– Have an active Google Ads account in order to collect keywords from it for the keyword research.
– A website we can work with.
Part 1 – What is SEO, SEO Trends & Keyword Research
The first part of the training will cover what SEO is, what SEO trends are in play and we will cover how to conduct a keyword research. The theory will be interspersed with assignments that will be taken into part 2 of the training.
Lunch
We will provide lunch halfway through the training day. We’ll provide fresh drinks and the tastiest sandwiches in Leiden.
Part 2 – On-page SEO elements, SEO optimization, Measuring results.
In the second part of the training, we will cover how to optimize the web page itself. Then we will collectively format/optimize an SEO page. The training concludes by looking at how to measure the results. Since the ultimate goal is to grow your website SEO-wise.
Training Room
Our office has several training rooms. SEO basic training will always take place in a small group of up to 6 participants. For customized training, we also have spaces available for up to 40 people. Prefer training on location? Of course, that’s also an option!
About the trainer
The SEO basic training is taught by Alexander van der Kooij. In his SEO career of more than 6.5 years, he has worked at several large online marketing agencies and helped more than 200 companies with SEO projects. He has experience in almost all industries and with both small and large scale websites. Nowadays he is the owner of PureDigital and still helps companies on a daily basis to maximize results from SEO.
Register for SEO basic training - from €595 for only €495
The SEO basic training falls from €595 for only €495 per person excl. BTW. Payment will be made afterwards via invoice. Sign up via the form and we’ll contact you to discuss the training!
Training Dates
July 3, 2025 – 09:00 to 15:00
August 7, 2025 – 09:00 to 15:00
Questions About Online Marketing Training?
Want to learn more about online marketing training? Request a training or contact us!