Shopping Basic Training - from €595 for only €495
In the Shopping Basis Training you will learn all the fundamentals of Google Shopping. The goal is that you can independently set up your first Shopping campaign and know how to use product feeds and the Merchant Center correctly.
This training package includes:
- A telephone intake to tailor the training to your needs and product range
- A certificate of completion upon completion
- A 30-minute consulting call after the training to answer questions and get additional tips
Training Content & Objectives
hat is the training about?
During the training you will learn the basics of Google Shopping step by step. You will discover how to link a product feed to the Merchant Center, how to set up a Shopping campaign in Google Ads and what to look out for in the settings. With theory and practical examples, together we will build your first Shopping campaign from scratch.
What will you be able to do after the training?
After the training, you will understand the basics of Google Shopping. You can independently set up a Shopping campaign, know how the Merchant Center works and know the most important points to watch out for once your campaigns are live.
Who is the training suitable for?
The training is ideal for beginning marketers who have little or no experience with Google Shopping. Also entrepreneurs who want to start their own Shopping campaigns, but have never done this before, will benefit greatly. Do you already have more experience with Shopping? Then our Shopping Advanced Training will suit you better.
Training Day Schedule
Arrival at training location in Leiden
The training will take place at our office in Leiden. Coffee and tea will be ready for you upon arrival, all you need to bring is a functioning laptop with the Google Ads Editor installed on it and access to a Google Ads account.
Part 1 – Objective, Keywords & Google Ads editor
The first part of the training covers what search engine advertising is, formulating a concrete objective for campaigns and doing extensive keyword research. Where we import this in bulk to set up large-scale campaigns very quickly.
Lunch
We will provide lunch halfway through the training day. We’ll provide fresh drinks and the tastiest sandwiches in Leiden.
Part 2 – Ads, extensions & campaign settings
In the second part of the training we will cover how to write relevant ads, the importance of extensions, which ones to add and talk through campaign settings. With the goal that during the training we can fully set this up so that a campaign is ready to go live.
Training Room
Our office has several training rooms. The Google Ads basic training will always take place in a small group of up to 6 participants. For customized training, we also have spaces available for up to 40 people. Prefer training on location? Of course, that’s also an option!
About the trainer
The shopping advanced training will be taught by Jeroen Witteman. In his career of over 8 years, he has worked at several large online marketing agencies and helped more than 200 companies with shopping campaigns. He has experience in almost all industries and both small and large scale campaigns. Nowadays he is owner of PureDigital and still helps companies on a daily basis with maximizing results from shopping campaigns.
Register for the Shopping basic training - from €595 for only €495
Training Dates
11/02/2026
05/04/2026
10/05/2026
Questions About Online Marketing Training?
Want to learn more about online marketing training? Request a training or contact us!