Shopping Advanced Training - from €595 for only €495
In the Shopping Advanced Training you will learn how to take Google Shopping campaigns to the next level. In the basic training we talked about an optimal product feed and set-up. In the advanced training we will talk about optimization to achieve the desired results.
This training package includes:
- A telephone intake to tailor the training to your situation and product range
- An official certificate of completion
- A 30-minute consulting call afterwards to answer questions and get immediate advice
Training Content & Objectives
What is the training about?
During the training you will learn how to structurally optimize Google Shopping campaigns. We cover how to smartly structure campaigns, bucket strategy and scaling in bidding strategies. In addition, we look at experiments, automation and other advanced functionalities within Google Ads. We will also explain why Microsoft Ads is a great addition to Google Ads.
What will you be able to do after the training?
After the training, you will be able to independently take your Google Shopping campaigns to the next level.
Who is the training suitable for?
The training is designed for marketers who already have experience with Google Ads or Shopping campaigns. It is also the ideal next step for participants who have previously attended the Google Shopping basic training.
Training Day Schedule
Arrival at training location in Leiden
The training will take place at our Leiden office. Coffee and tea will be ready for you upon arrival, all you need to bring is a functioning laptop, a working Google Ads and Microsoft Ads account with a shopping campaign already running and access to a Google Merchant Center account.
Part 1 – Microsoft Ads & Optimizing Campaigns
The first part of the training is about the added value of Microsoft Ads and how to set it up in the best way possible. Then we’ll talk about how to scale up a Google Shopping campaign in stages.
Lunch
We will provide lunch halfway through the training day. We’ll provide fresh drinks and the tastiest sandwiches in Leiden.
Part 2 – Advanced strategies
In the second part of the training we cover various advanced strategies. For example, we discuss segmentation strategies and how to optimize campaigns.
Training Room
Our office has several training rooms. Shopping advanced training will always take place in a small group of up to 6 participants. For customized training, we also have spaces available for up to 40 people. Prefer training on location? Of course, that’s also an option!
About the trainer
The shopping advanced training will be taught by Jeroen Witteman. In his career of over 8 years, he has worked at several large online marketing agencies and helped more than 200 companies with shopping campaigns. He has experience in almost all industries and both small and large scale campaigns. Nowadays he is owner of PureDigital and still helps companies on a daily basis with maximizing results from shopping campaigns.
Register for the Shopping advanced training - from €595 for only €495
Training Dates
10/06/2026
04/07/2026
09/08/2026
Questions About Online Marketing Training?
Want to learn more about online marketing training? Request a training or contact us!