Google Ads Basic Training - from €595 for only €495
In the basic training you will learn all the basic principles of Google Ads. With the goal that you can independently set up an excellent campaign.
This training package includes:
- A preliminary telephone introductory meeting to tailor the training to your needs
- A certificate of completion after the training
- A 30-minute consulting call after the training to answer any questions you may have
Training Content & Objectives
What is the training about?
During the training we will go over all the basic principles of Google Ads. From the selection of keywords, writing great ads to the settings of a campaign. During the training we will start setting up a campaign from scratch step by step based on theory and practice.
What will you be able to do after the training?
After the training you will understand the basic principles of Google Ads. You will be able to set up campaigns independently and know the basics of what to look out for when your campaign is live.
Who is the training suitable for?
The training is great for beginning marketers who have little experience with advertising within Google. It is also suitable for entrepreneurs who want to run Google Ads campaigns themselves but have never done so before. Do you already have more experience with Google Ads? Then our Google Ads advanced training is a better fit for you.
Training Day Schedule
Arrival at training location in Leiden
The training will take place at our office in Leiden. Coffee and tea will be ready for you upon arrival, all you need to bring is a functioning laptop with the Google Ads Editor installed on it and access to a Google Ads account.
Part 1 – Objective, Keywords & Google Ads editor
The first part of the training covers what search engine advertising is, formulating a concrete objective for campaigns and doing extensive keyword research. Where we import this in bulk to set up large-scale campaigns very quickly.
Lunch
We will provide lunch halfway through the training day. We’ll provide fresh drinks and the tastiest sandwiches in Leiden.
Part 2 – Ads, extensions & campaign settings
In the second part of the training we will cover how to write relevant ads, the importance of extensions, which ones to add and talk through campaign settings. With the goal that during the training we can fully set this up so that a campaign is ready to go live.
Training Room
Our office has several training rooms. The Google Ads basic training will always take place in a small group of up to 6 participants. For customized training, we also have spaces available for up to 40 people. Prefer training on location? Of course, that’s also an option!
About the trainer
The Google Ads basic training is taught by Jeroen Witteman. In his more than 8-year Google Ads career, he has worked at several large online marketing agencies and helped more than 200 companies with Google Ads campaigns. He has experience in almost all industries and with both small and large scale campaigns. Nowadays, he is the owner of PureDigital and still helps companies daily with maximizing results from Google Ads campaigns.
Register for the Google Ads basic training - from €595 for only €495
The Google Ads basic training falls from €595 for only €495 per person excl. BTW. Payment will be made afterwards via invoice. Sign up via the form and we’ll contact you to discuss the training!
Training Dates
July 15, 2025 9:00 a.m. to 3:00 p.m.
August 8, 2025 9:00 a.m. to 3:00 p.m.
Questions About Online Marketing Training?
Want to learn more about online marketing training? Request a training or contact us!