Google Ads Advanced Training - from €595 for only €495
In the advanced training you will learn how to optimize a Google Ads account, why Microsoft Ads adds value and advanced advertising strategies in Google Ads. So you can get the best possible results from a Google Ads campaign.
This training package includes:
- A preliminary telephone introductory meeting to tailor the training to your needs
- A certificate of completion after the training
- A 30-minute consulting call after the training to answer any questions you may have
Training Content & Objectives
What is the training about?
During the training we cover how to optimize a Google Ads account, why Microsoft Ads adds value and how to spend little time on it, how to run experiments in Google Ads and other advanced functionalities within Google Ads.
What will you be able to do after the training?
After the training you will be able to get the most out of a Google Ads campaign yourself. You know what is important in terms of optimization and have experienced how to apply this structurally.
Who is the training suitable for?
The training is suitable for marketers who already have experience with Google Ads campaigns. It also fits perfectly with trainees who have already done the Google Ads basic training.
Training Day Schedule
Arrival at training location in Leiden
The training will take place at our office in Leiden. Coffee and tea will be ready for you upon arrival, all you need to bring is a functioning laptop with the Google Ads Editor installed on it and access to a Google Ads and Microsoft Ads account.
Part 1 – Microsoft Ads & Optimizing Campaigns
The first part of the training will cover the added value of Microsoft Ads, how to set it up in the best possible way, and we will go over the different ways how to optimize a search engine advertising campaign.
Lunch
We will provide lunch halfway through the training day. We’ll provide fresh drinks and the tastiest sandwiches in Leiden.
Part 2 – Advanced strategies
In the second part of the training, we cover various advanced strategies. For example, we cover how to approach a branded campaign, why experiments matter, which bidding strategy is best for your situation and how Auto Applied Recommendations (AAR) can help with account hygiene.
Training Room
Our office has several training rooms. The Google Ads advanced training will always take place in a small group of up to 6 participants. For customized training, we also have spaces available for up to 40 people. Prefer training on location? Of course, that’s also an option!
About the trainer
The Google Ads advanced training will be taught by Jeroen Witteman. In his more than 8-year Google Ads career, he has worked at several large online marketing agencies and helped more than 200 companies with Google Ads campaigns. He has experience in almost all industries and with both small and large scale campaigns. Nowadays, he is the owner of PureDigital and still helps companies daily with maximizing results from Google Ads campaigns.
Register for the Google Ads advanced training - from €595 for only €495
The Google Ads advanced training falls from €595 for only €495 per person excl. BTW. Payment will be made afterwards via invoice. Sign up via the form and we’ll contact you to discuss the training!
Training Dates
July 22, 2025 – 09:00 to 15:00
August 22, 2025 – 09:00 to 15:00
Questions About Online Marketing Training?
Want to learn more about online marketing training? Request a training or contact us!