Google Analytics 4 Basic Training - from €595 for only €495
In the GA4 basic training you will learn all the basic principles of Google Analytics 4. With the goal that you know your way around Google Analytics 4 independently and can do various analyses.
This training package includes:
- A preliminary telephone introductory meeting to tailor the training to your needs
- A certificate of completion after the training
- A 30-minute consulting call after the training to answer any questions you may have
Training Content & Objectives
What is the training about?
During the training we will go over all the basic principles of Google Analytics 4. Thus, we will discuss the difference between metrics and dimensions, the standard reports, secondary dimensions, custom reports and attribution.
What will you be able to do after the training?
After the training you will understand how Google Analytics 4 works. you will be able to independently reduce issues to metrics and dimensions, and then be able to do various analyses in Google Analytics 4.
Who is the training suitable for?
The training is well suited for marketers and entrepreneurs who have little experience with Google Analytics 4. But do have the ambition to be able to do analytics independently.
Training Day Schedule
Arrival at training location in Leiden
The training will take place at our office in Leiden. Free parking is available on our parking deck, and it’s only a 5-minute walk from Leiden Central station. Coffee and tea will be waiting for you upon arrival, all you need to bring is a functioning laptop and access to a Google Analytics 4 account.
Part 1 – About Web Analytics, Metrics & Dimensions and more
The first part of the training covers what web analytics is, the difference between metrics and dimensions, the standard reports available in Google Analytics 4 and the value of secondary dimensions and segments.
Lunch
We will provide lunch halfway through the training day. We’ll provide fresh drinks and the tastiest sandwiches in Leiden.
Part 2 – Custom reports, attribution and GA4 checklist
In the second part of the training, we cover various custom reports that are important for your website, what attribution is and how it works in Google Analytics 4 and finish with a checklist for optimizing your account setup.
Training Room
Our office has several training rooms. Google analytics training will always take place in a small group of up to 6 participants. For customized training, we also have spaces available for up to 40 people. Prefer training on location? Of course, that’s also an option!
About the trainer
The Google Analytics basic training will be taught by Richard Hage. He is the data lead of PureDigital and has a background in IT and education. Ever since the introduction of Google Analytics 4, Richard has been busy with implementations and various data analysis. New innovation within Google Analytics 4? Richard is the first to know and immediately tests it with various clients. This makes Richard the best possible trainer for the Google Analytics 4 basic training course.
Register for the Google Analytics basic training - from €595 for only €495
The Google Analytics basic training falls from €595 for only €495 per person excl. BTW. Payment will be made afterwards via invoice. Sign up using the form and we’ll contact you to talk through the training!
Training Dates
02/03/2026
03/03/2026
08/04/2026
Questions About Online Marketing Training?
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