Email Marketing
E-mail marketing is about sending targeted e-mails to contribute to marketing objectives. It is mainly used for performance objectives such as achieving more sales or revenue. PureDigital helps companies to advise, set up and manage email marketing approach.
Why Email Marketing
Email marketing is the easiest and most efficient way to (re)connect with your relations or customers. Using automated flows or manual campaigns, you can reach this target group again to, for example, thank them for a purchase, ask for reviews or direct them to repeat purchases. Given the developments in 3rd party cookies, it is also the most future-proof way to keep reaching your relative or customers. The return on investment is often many times higher than if you run Google Ads or Facebook Ads campaigns on this target group. This makes e-mail marketing an indispensable channel in your marketing mix.
Email marketing approach
PureDigital’s email marketing approach, consists of the following steps:
Implementation tools: implementing, or checking, an email marketing tool such as Mailchimp, Klaviyo or Hubspot.
Setting up lists and segments: creating and defining various lists and segments.
Pre-purchase flows: setting up various pre-purchase flows.
Post-purchase flows: setting up various post-purchase flows.
Campaign planning: creating a campaign schedule for the rest of the year.
Structural optimization: structurally optimizing flows and driving multiple campaigns per month.
Within our approach, we take care of the entire email marketing process. From the technical implementation, the strategy and the realization of the output.
Email Marketing Agency
PureDigital is the email marketing agency that helps both strategically and executive in achieving your company’s online goal. Based on years of experience, we know what works and what doesn’t work. Where possible we automate work to ultimately give you the best possible email marketing campaigns for the lowest possible investment.
Questions About Email Marketing?
Want to learn more about e-mail marketing? Download our white paper or contact us!
Email Marketing Clients
