CRO Basic Training - from €595 for only €495
In the CRO basic training you will learn all the basic principles of conversion optimization. With the goal that you can independently research behavior on your website to get more results.
Training Content & Objectives
What is the training about?
During the training we will go into what CRO is, and discuss the CRO process step by step. Most emphasis here is on the research phase. Where during the training we do various analyses via Google Analytics 4 and Hotjar or Microsoft Clarity.
What will you be able to do after the training?
After the training, you will understand the importance of conversion optimization, be familiar with an applicable CRO process, and understand the importance of researching and validating changes to a website or app. In short, you will be able to optimize your website or app in a data-driven way.
Who is the training suitable for?
The training is great for marketers who want to start with conversion optimization but have little experience in it. But also entire teams responsible for the website from different functions, such as developers, designers and product owners.
Training Day Schedule
Arrival at training location in Leiden
The training will take place at our office in Leiden. Coffee and tea will be ready for you upon arrival, all you need to bring is a functioning laptop access to Google Analytics 4, a working Hotjar or Microsoft Clarity (free) account.
Part 1 – The importance of CRO, the CRO process and research
The first part of the training covers the importance of CRO, the CRO process applicable to any business and a start to the research phase.
Lunch
We will provide lunch halfway through the training day. We’ll provide fresh drinks and the tastiest sandwiches in Leiden.
Part 2 – More research, hypotheses & Roadmap and more
In the second part of the training, we cover the other research sources, look further into hypotheses, creating a roadmap, and the necessities of A/B testing.
Training Room
Our office has several training rooms. Google analytics training will always take place in a small group of up to 6 participants. For customized training, we also have spaces available for up to 40 people. Prefer training on location? Of course, that’s also an option!
About the trainer
The CRO basic training is taught by Jeroen Witteman. In his 8+ year career, he has worked at several large online marketing agencies and helped dozens of companies optimize their websites. He has experience in almost all industries and performed CRO for websites that have a lot of data but also websites with limited A/B testing capabilities. Today, he owns PureDigital and still helps companies improve their websites on a daily basis.
Register for CRO basic training - from €595 for only €495
Training Dates
20/11/2025
18/12/2025
Questions About Online Marketing Training?
Want to learn more about online marketing training? Request a training or contact us!