Enhanced Conversions: Powerful Data Matching with GTM and Custom JavaScript Implementing Enhanced Conversions provides a valuable opportunity for marketers to securely and effectively link offline data, such as email addresses and phone numbers, to online conversions. Using Google Tag Manager (GTM) and Custom JavaScript (CJS), you can automatically retrieve, format and send this data to […]
Dynamic remarketing: get more from existing website visitors Dynamic remarketing is the holy grail for e-commerce parties looking to get more out of their existing Web site visitors. In this article we explain what dynamic remarketing is, how to implement it and how to check if it works. So that you can then start getting […]
The added value and importance of the Google Consent Mode With the entry of GDPR legislation in 2016, it is mandatory to ask visitors for consent in advance. This article explains how the Google consent mode helps with this, how to implement it and what it does. So that after this article you can get […]
