Enhanced Conversions: Powerful Data Matching with GTM and Custom JavaScript Implementing Enhanced Conversions provides a valuable opportunity for marketers to securely and effectively link offline data, such as email addresses and phone numbers, to online conversions. Using Google Tag Manager (GTM) and Custom JavaScript (CJS), you can automatically retrieve, format and send this data to […]
The added value of Enhanced Conversions The longevity of 3rd party cookies is coming under increasing pressure. For example, Chrome has already announced that 3rd party cookies are going to disappear at the end of 2024.This article explains how Enhanced Conversions can help improve campaign attribution despite the limited lifespan of 3rd party cookies. What […]
The added value and importance of the Google Consent Mode With the entry of GDPR legislation in 2016, it is mandatory to ask visitors for consent in advance. This article explains how the Google consent mode helps with this, how to implement it and what it does. So that after this article you can get […]
